Upcoming Events

Intro to Video Marketing
Jul
22

Intro to Video Marketing

Lenoir SBC / Online

Register here

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
30-Day Online Marketing Makeover
Aug
8

30-Day Online Marketing Makeover

Lenoir SBC / In-Person / Trenton, NC

Register here

There are so many places online for potential customers to find you: Google, your website, social media, and more.  Make sure they can find your business and that they like what they see.

Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape.  This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.

View Event →
Content Marketing: What’s Working Now
Aug
8

Content Marketing: What’s Working Now

Lenoir SBC / In-Person / Trenton, NC

Register here

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
Put Yourself In Your Marketing
Aug
12

Put Yourself In Your Marketing

Martin SBC / Online

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

View Event →
Business Photography for Non-Photographers
Aug
14

Business Photography for Non-Photographers

James Sprunt SBC / Online

Register here

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Aug
20

AI Photos: Revolutionize Your Marketing Imagery

Craven SBC / In-Person / New Bern, NC

Register here

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
Harnessing the Facebook Algorithm
Aug
26

Harnessing the Facebook Algorithm

Lenoir SBC / Online

Register here

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Intro to Video Marketing
Aug
27

Intro to Video Marketing

James Sprunt SBC / Online

Register here

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Sep
2

AI Photos: Revolutionize Your Marketing Imagery

Piedmont SBC / Online

Register here

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
Harnessing the Facebook Algorithm
Sep
3

Harnessing the Facebook Algorithm

Surry SBC / Online

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Sep
15

DIY Food & Product Photography

Mayland SBC / In-Person / Spruce Pine, NC

Register here

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Hands-On Business Photography
Sep
15

Hands-On Business Photography

Mayland SBC / In-Person / Spruce Pine, NC

Register here

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone) and you’ll spend time with hands-on practice.  After that, you’ll learn how to make sure that it's seen and that it leaves the right impression.  Your business isn’t awful; make sure that your visuals don’t make it look that way.

Please bring a mobile device (phone or tablet) and a camera (phone/tablet/DSLR/point-and-shoot) to class with you for the hands-on portion.

View Event →
Hands-On Video Marketing
Sep
16

Hands-On Video Marketing

Mayland SBC / In-Person / Spruce Pine, NC

Register here

Let’s put fingers to phones and make some videos!  In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video.  Once you’ve learned that, it’s time to get hands-on and create.  We’ll create an About video designed for your website that you can immediately put into your marketing.

Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.

View Event →
Intro to Video Marketing
Sep
24

Intro to Video Marketing

Catawba Valley SBC / Online

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Content Marketing: What’s Working Now
Sep
25

Content Marketing: What’s Working Now

Craven SBC / In-Person / Havelock, NC

Register here

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
Put Yourself In Your Marketing
Sep
30

Put Yourself In Your Marketing

Lenoir SBC / Online

Register here

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

View Event →
Harnessing the Facebook Algorithm
Oct
1

Harnessing the Facebook Algorithm

Catawba Valley SBC / Online

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Business Photography for Non-Photographers
Oct
4

Business Photography for Non-Photographers

James Sprunt SBC / Online

Register here

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Intro to Video Marketing
Oct
7

Intro to Video Marketing

Southwestern SBC / Online

Register here

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Harnessing the Facebook Algorithm
Oct
8

Harnessing the Facebook Algorithm

Mayland SBC / Online

Register here

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Oct
9

DIY Food & Product Photography

Piedmont SBC / Online

Register here

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Content Marketing: What’s Working Now
Oct
15

Content Marketing: What’s Working Now

Catawba Valley SBC / Online

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
Oct
28

Photography: How to Use It

Lenoir SBC / Online

Register here

You've taken that breathtaking shot that everybody needs to see.  Now what?  If it's a business photo, you need to get it in front of clients and potential clients.  Commercial photographer and business owner Bob Mackowski will teach you how to make sure that it's seen and that it leaves the right impression.  This presentation will touch on social media, blogs, email newsletters, print materials, and more.

View Event →
Business Photography for Non-Photographers
Oct
29

Business Photography for Non-Photographers

Catawba Valley SBC / Online

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Intro to Video Marketing
Oct
29

Intro to Video Marketing

James Sprunt SBC / Online

Register here

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Hands-On Video Marketing
Nov
4

Hands-On Video Marketing

Craven SBC / In-Person / New Bern, NC

Register here

Let’s put fingers to phones and make some videos!  In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video.  Once you’ve learned that, it’s time to get hands-on and create.  We’ll create an About video designed for your website that you can immediately put into your marketing.

Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.

View Event →
Content Marketing: What’s Working Now
Nov
6

Content Marketing: What’s Working Now

Southwestern SBC / Online

Register here

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
Nov
12

AI Photos: Revolutionize Your Marketing Imagery

Mayland SBC / Online

Register here

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
Nov
20

DIY Food & Product Photography

James Sprunt SBC / Online

Register here

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Dec
2

AI Photos: Revolutionize Your Marketing Imagery

Lenoir SBC / Online

Register here

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
Dec
3

DIY Food and Product Photography (Hands-On)

Craven SBC / In-Person / New Bern, NC

Register here

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Harnessing the Facebook Algorithm
Dec
9

Harnessing the Facebook Algorithm

Southeastern SBC / Online

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Content Marketing: What’s Working Now
Jan
6

Content Marketing: What’s Working Now

Wilkes SBC / Online

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
Jan
20

AI Photos: Revolutionize Your Marketing Imagery

Wilkes SBC / Online

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
Intro to Video Marketing
Mar
18

Intro to Video Marketing

Catawba Valley SBC / Online

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Harnessing the Facebook Algorithm
Mar
25

Harnessing the Facebook Algorithm

Catawba Valley SBC / Online

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Content Marketing: What’s Working Now
Apr
8

Content Marketing: What’s Working Now

Catawba Valley SBC / Online

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
Business Photography for Non-Photographers
Apr
15

Business Photography for Non-Photographers

Catawba Valley SBC / Online

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →

Business Photography for Non-Photographers
Jul
1

Business Photography for Non-Photographers

Lenoir SBC / Online

Register here

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Put Yourself In Your Marketing
Jun
26

Put Yourself In Your Marketing

Craven SBC / In-Person / Havelock, NC

Register here

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

View Event →
Harnessing the Facebook Algorithm
Jun
25

Harnessing the Facebook Algorithm

James Sprunt SBC / Online

Register here

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Content Marketing: What’s Working Now
Jun
24

Content Marketing: What’s Working Now

Carteret SBC / Online

Register here

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
30-Day Online Marketing Makeover
Jun
24

30-Day Online Marketing Makeover

Carteret SBC / Online

Register here

There are so many places online for potential customers to find you: Google, your website, social media, and more.  Make sure they can find your business and that they like what they see.

Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape.  This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.

View Event →
Jun
18

DIY Food & Product Photography

James Sprunt SBC / Online

Register here

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Jun
18

Photography: How to Use It

Craven SBC / In-Person / New Bern, NC

Register here

You've taken that breathtaking shot that everybody needs to see.  Now what?  If it's a business photo, you need to get it in front of clients and potential clients.  Commercial photographer and business owner Bob Mackowski will teach you how to make sure that it's seen and that it leaves the right impression.  This presentation will touch on social media, blogs, email newsletters, print materials, and more.

View Event →
Content Marketing: What’s Working Now
Jun
3

Content Marketing: What’s Working Now

Montgomery SBC / Online

Register here

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

View Event →
Jun
3

DIY Food & Product Photography

Carteret SBC / Online

Register here

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Harnessing the Facebook Algorithm
Jun
2

Harnessing the Facebook Algorithm

Wilson SBC / Online

Register here

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Put Yourself In Your Marketing
May
29

Put Yourself In Your Marketing

Southeastern SBC / Online

Register here

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

View Event →
Harnessing the Facebook Algorithm
May
29

Harnessing the Facebook Algorithm

Carteret SBC / Online

Register here

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Business Photography for Non-Photographers
May
28

Business Photography for Non-Photographers

James Sprunt SBC / Online

Register here

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Put Yourself In Your Marketing
May
28

Put Yourself In Your Marketing

Carteret SBC / Online

Register here

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

View Event →
Intro to Video Marketing
May
27

Intro to Video Marketing

Piedmont SBC / Online

Register here

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Harnessing the Facebook Algorithm
May
22

Harnessing the Facebook Algorithm

College of the Albemarle SBC / Online

Register here

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
May
22

AI Photos: Revolutionize Your Marketing Imagery

Craven SBC / In-Person / Havelock, NC

Register here

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
May
21

AI Photos: Revolutionize Your Marketing Imagery

James Sprunt SBC / Online

Register here

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
Put Yourself In Your Marketing
May
20

Put Yourself In Your Marketing

Tri-County SBC / Online

Register here

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

View Event →
May
20

AI Photos: Revolutionize Your Marketing Imagery

Carteret SBC / Online

Register here

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
Intro to Video Marketing
May
20

Intro to Video Marketing

Carteret SBC / Online

Register here

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Business Photography for Non-Photographers
May
20

Business Photography for Non-Photographers

Carteret SBC / Online

Register here

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Harnessing the Facebook Algorithm
May
19

Harnessing the Facebook Algorithm

Montgomery SBC / Online

Register here

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
The 30 Day Online Marketing Makeover
May
15

The 30 Day Online Marketing Makeover

College of the Albemarle SBC / Online

Register here

There are so many places online for potential customers to find you: Google, your website, social media, and more.  Make sure they can find your business and that they like what they see.

Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape.  This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.

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May
14

Photography: How to Use It

Catawba Valley SBC / Online

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You've taken that breathtaking shot that everybody needs to see.  Now what?  If it's a business photo, you need to get it in front of clients and potential clients.  Commercial photographer and business owner Bob Mackowski will teach you how to make sure that it's seen and that it leaves the right impression.  This presentation will touch on social media, blogs, email newsletters, print materials, and more.

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Harnessing the Facebook Algorithm
May
13

Harnessing the Facebook Algorithm

Wilkes SBC / Online

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The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

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Harnessing the Facebook Algorithm
May
12

Harnessing the Facebook Algorithm

Tri-County SBC / Online

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The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

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The 30 Day Online Marketing Makeover
May
7

The 30 Day Online Marketing Makeover

Rowan-Cabarrus SBC / In-Person / Concord, NC

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There are so many places online for potential customers to find you: Google, your website, social media, and more.  Make sure they can find your business and that they like what they see.

Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape.  This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.

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Hands-On Video Marketing
May
6

Hands-On Video Marketing

Rowan-Cabarrus SBC / In-Person / Concord, NC

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Let’s put fingers to phones and make some videos!  In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video.  Once you’ve learned that, it’s time to get hands-on and create.  We’ll create an About video designed for your website that you can immediately put into your marketing.

Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.

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Hands-On Business Photography
May
6

Hands-On Business Photography

Western Piedmont SBC / In-Person / Morganton, NC

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You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone) and you’ll spend time with hands-on practice.  After that, you’ll learn how to make sure that it's seen and that it leaves the right impression.  Your business isn’t awful; make sure that your visuals don’t make it look that way.

Please bring a mobile device (phone or tablet) and a camera (phone/tablet/DSLR/point-and-shoot) to class with you for the hands-on portion.

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